Universal Music Group
Celebrating Pride is near and dear to our hearts here at Chandelier, not only in June–the official month of pride, but every day. That's why we were so thrilled when Universal Music Group came to us to help design their official Pride campaign logo & aesthetic. At the helm of the design is a message of inclusivity and togetherness–brought to life through the ambient waves of rainbow animation, each color blending into its neighbor–a message of supporting one another, collaboration, and a shared space of peace.
We were inspired by the most current iteration of the Pride flag–one that represents all members of our LGBTQ+ family through the inclusion of brown, black, pink, white and blue colors. Our amazing Senior Designer, Rachel Kahn, also developed a custom font and our friend Chris Armstrong worked on the unique animation treatments. Be sure to visit Universal Music Group and give their Music Is Universal playlists a listen, and have a dance for us. Wishing you all a safe and wonderful Pride.